New GDS Code (PL) for PARKROYAL Hotels & Resorts


, 16 Jan 2009 – PARKROYAL Hotels & Resorts announces the launch of a new Global Distribution System (GDS) chain code - “PL”.  This new GDS code takes effect on 21 January 2009, and the six existing PARKROYAL hotels in its portfolio will be represented by the unique “PL” designation.

 

With the recent integration of Pan Pacific Hotels and Resorts (GDS code “PF”), and PARKROYAL Hotels and Resorts into Hotel Plaza Group, PARKROYAL’s new GDS code is created to maximise the exposure in the online distribution of both established brands.

 

The current seven PARKROYAL hotels and service residence are in Asia, namely: PARKROYAL on Beach Road, PARKROYAL on Kitchener Road and PARKROYAL Service Residence in Singapore, PARKROYAL Penang and PARKROYAL Kuala Lumpur in Malaysia, PARKROYAL Yangon in Myanmar and PARKROYAL Saigon in Vietnam.

 

“The launch of the new PARKROYAL GDS code will add value to our travel trade partners by providing seamless connectivity as they are now able to identify PARKROYAL with ease and reinforce its brand awareness as an upscale lifestyle hospitality brand,” said Kevin Croley, Senior Vice President, Marketing & Sales for Hotel Plaza Group.

 

About PARKROYAL Hotels & Resorts
Headquartered in , PARKROYAL Hotels & Resorts is part of Hotel Plaza Group, the listed hotel subsidiary of UOL Group Limited, one of Asia ’s largest hotel and property companies.  It has a portfolio of seven hotels and service residences in Asia Pacific with Global Sales Offices in Hong Kong, London, San Francisco, and Tokyo .  For more information, please visit PARKROYALhotels.com

 

About Hotel Plaza Group
Hotel Plaza Group is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia ’s largest hotel and property companies with a diversified portfolio of investment and development properties.  Headquartered in Singapore, Hotel Plaza Group owns, manages and/or operates 33 hotels, resorts and serviced residences with over 10,500 rooms in Asia and North America.  The Group comprises of two acclaimed brands: Pan Pacific® and PARKROYAL®.   Pan Pacific ® is a leading brand in Asia and the Pacific Rim situated in key cities of distinguished destinations offering upper upscale accommodations and services.   PARKROYAL® is an upscale regional Asia Pacific brand which promises a lifestyle-approach to hospitality that will leave guests with an experience to remember.  In addition, the Group also runs the established St. Gregory Spas and the award-winning Si Chuan Dou Hua Restaurants in , Kuala Lumpur and .   For more information, visit hpl.com.sg

 

Media Contact:

 

PARKROYAL Hotels & Resorts / Pan Pacific Hotels & Resorts   
Frances Koh      
Brands Manager     
DID: (65) 6622 2311     
Tel: (65) 6622 2300
Fax: (65) 6334 8552
frances.koh@hpl.com.sg