Singapore 11 October 2010 – PARKROYAL Hotels & Resorts has launched GHA Discovery, its guest loyalty programme.
Built on the Global Hotel Alliance (GHA) platform, GHA Discovery is an innovative multi-brand loyalty programme that offers guests across GHA’s 12 brands and nearly 300 hotels enhanced service and recognition.
GHA Discovery stands out from most hotel loyalty programmes by offering guests “Amazing Local Experiences” as rewards. Its focus is on ‘discovery’, providing guests with opportunities to participate in unique experiences that they may otherwise not have access to. Consequently, guests not only get airline miles as with other loyalty programmes, they also enjoy a Local Experience that they can redeem each time they upgrade to a membership level or stay at a new GHA Discovery brand.
Local Experiences also differ for various hotels across member brands. Some of the Local Experiences offered at PARKROYAL Hotels & Resorts include:
- Watching turtles hatch on Kerachut Beach and learn about the breeding programme when you stay at PARKROYAL Penang, Malaysia.
- Enjoying a personalised short lesson on Myanmar dance, playing the harp/xylophone at PARKROYAL Yangon, Myanmar.
- Enjoying a private culinary workshop with a Master Chef from Si Chuan Dou Hua restuarant at PARKROYAL on Beach Road, Singapore.
Membership is complimentary and guests can enroll online at parkroyalhotels.com, or in person at any PARKROYAL hotel or resort around the world. There are three tiers of membership: Gold, Platinum and Black, with members moving through the tiers as they accumulate room nights. Local Experiences become more exciting and exclusive with each tier.
“This exciting new guest loyalty programme was based on extensive customer research which revealed that guests don’t value the collection and redemption of points as much as they do recognition and benefits that make a stay memorable,” said A. Patrick Imbardelli, President and Chief Executive of Pan Pacific Hotels Group, which operates PARKROYAL Hotels & Resorts. “GHA Discovery delivers on all of that by offering its members authentic and unique adventures wherever they travel – experiences which will recall that travel is really all about discovery.”
Please visit www.parkroyalhotels.com/GHADiscovery.html for more information.
Pan Pacific Hotels Group
Chan Hse May
Corporate Communications Manager
DID: (65) 6808 1265
Fax: (65) 6821 8001
chan.hsemay@pphg.com
About Pan Pacific Hotels Group Limited
Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns, manages and/or markets over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development. The Group comprises two acclaimed brands: Pan Pacific® and PARKROYAL®. For more information, visit pphg.com
About PARKROYAL Hotels & Resorts
Headquartered in Singapore, PARKROYAL Hotels & Resorts is part of Pan Pacific Hotels Group. It has a portfolio of 10 hotels and serviced suites in Asia Pacific, including those under development. Its presence also extends to Global Sales Offices in Australia, Hong Kong, Japan, London, San Francisco, Shanghai, Singapore and Tokyo. PARKROYAL Hotels & Resorts is a member of the Global Hotel Alliance, the world’s largest alliance of independent hotel brands. For more information, visit parkroyalhotels.com
About Global Hotel Alliance
Based on the airline alliance model, Global Hotel Alliance is the world’s largest alliance of independent hotel brands. It uses a common technology platform to drive incremental revenues and create cost savings for its members, while offering enhanced recognition and service to customers across all brands. GHA currently comprises of Anantara, First, Kempinski, Leela, Mirvac, Marco Polo, Omni, Pan Pacific, PARKROYAL, Shaza, The Doyle Collection and Tivoli, encompassing nearly 300 upscale and luxury hotels with over 65,000 rooms across 48 different countries. For more information, visit gha.com
