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Asst E-Commerce Manager

PARKROYAL Kuala Lumpur

POSITION SUMMARY

As the Assistant E-Commerce Manager, you are responsible to oversee, manage, and recommend on-line marketing strategy for PARKROYAL Kuala Lumpur.  This would include, but not limited to Search Engine Optimization, On Line Marketing, Website Marketing, E-Marketing, and monitoring/maintaining social network sites, blogs and feedback forums.

 To work closely with the Pan Pacific Hotel Groups On Line Marketing Department, Director of Sales & Marketing, Director of Restaurants, Bars & Events, Lifestyle Manager and other Division Heads of PARKROYAL Kuala Lumpur as to manage all objectives, to maximise efforts and provide consistence of approach across the Brands and national efforts.

KEY RESPONSIBILITIES

Web Management

  • Monitor, manage and process the content in Our Lobby system (Microsoft Sharepoint) by working together with content writers.
  • Conduct Our Lobby training for the Hotel’s associates. 
  • Work with Corporate Our Lobby Manager to assist associates from other properties within PPHG group who have difficulties in using the system.
  • Assist Marketing in creating web/interactive applications such as videos,  web pages,  online forms, animated banner promotion and etc.
  • Manage Revinate by notifying relevant department on guest’s reviews in the travel sites.
  • Creating content for Hotel’s Facebook and troubleshoot problem that arises.
  • Contributing ideas for Our Lobby content that could benefit associates

Strategic planning and implementation

  • Responsible for the successful implementation of On Line Marketing strategies and initiatives.
  • Develop an annual plan and medium term strategies to ensure the On Line Marketing function meets its business targets and drives sustainable growth.
  • Manage/maintain corporate brand standards and expectations to protect the integrity and desired positioning of the brand in the On Line Marketing arena.

Operations Management

  • Implement all standard operating procedures, and operating standards relating to On Line Marketing.
  • Analyze on line marketing reports, online hotel reputation management and provide guidance and recommendations to hotel.
  • To work with the corporate Director, On Line Marketing to ensure effective natural search and sponsored search marketing.
  • Conducts regular On Line Marketing audits and brand website audit and recommend/correct as required.
  • Provide support with hotel website, development/enhancement, and optimization, including content reviews.

Business Development and Marketing

  • Understanding of updated Local and National Markets and ability to lead strategic initatives to maximise revenues in any given situation. 
  • Monitor and manage all feedback, comments, communication and responses to all social network sites and third party feedback forums. 
  • Establish and implement strategies to tap into currently unrecognised opportunities to promote/develop new sources of business and business relationships.
  • Tactical marketing activities to generate short term revenue and strategic marketing activities to position the hotel profitably in the long term.


TALENT PROFILE

  • Minimum of 2 years’ experience in a Managerial role in a related field of expertise
  • Diploma or Degree from a recognized hospitality / tertiary institution in related field
  • Strong computer skills, in particular, a sound knowledge of Desktop Publishing Tools and design software programmes i.e. Photoshop, Quark Xpress, Illustrator, Acrobat etc.
  • Good command of both written and spoken English language

HOW TO APPLY

Please write in with your detailed resume and email us at careers.prkul@parkroyalhotels.com

We thank all applicants for their interest however only shortlisted candidates will be notified.


Position Title

Assistant E-Commerce Manager

Posted

13 August 2015

Closes

31 December 2015

Country

Malaysia

Location

PARKROYAL Kuala Lumpur

Department

Sales and Marketing


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